Darden Ideas to Action shares business knowledge — research, analysis and commentary — from faculty and experts of the University of Virginia Darden School of Business.
Good Disruption: NFTs
Twitter co-founder Jack Dorsey’s first tweet — "just setting up my twttr" — sold for more than $2.9 million. Bored Ape Yacht Club digital art pieces fetch just over $100,000. NBA Top Shot sells digital NBA moments for millions of dollars. Non-fungible tokens, or NFTs, are making this possible. But is it more hype than reality?
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