Jeanne M. Liedtka

Professor Jeanne Liedtka calls out 10 specific biases that cause especially serious problems for innovators. Design Thinking’s ability to fight these common biases accounts for its ability to help us test our ideas successfully.

In a recent episode, Professor Freeman talks to Professor Jeanne Liedtka about her most recent book, Experiencing Design: The Innovators Journey.

Too often, well-meaning aid programs meet bare-minimum standards of quality — just “good enough” for the world’s poorest people. But by addressing “wicked problems” through the lens of design thinking and a social business model, one public-private partnership has been able to improve the health and livelihood of residents in eastern Congo.

Design Thinking for problem solving offers a systematic approach to creativity in order to solve complex business challenges and keep businesses ahead of the innovation curve.