Small Business and the Fight to Survive the COVID-19 Pandemic

Businesses large and small are in a fight for survival as the coronavirus pandemic brings economic activity to a near complete standstill. Professor Greg Fairchild joins the Batten Institute’s Sean Carr to provide insights on what small businesses can do to survive months of lost revenues amid mounting costs and what they can do now to thrive in whatever the “new normal” for commerce might be when the immediate crisis ends.

About the Expert

Gregory B. Fairchild

Associate Dean for Washington, D.C., Area Initiatives and Academic Director of Public Policy and Entrepreneurship; Isidore Horween Research Professor of Business Administration

Fairchild is an expert in business strategy, business ethics, leadership and entrepreneurship. He specializes in underserved, overlooked markets and has taught financial literacy to victims of domestic violence, and has launched a program to teach entrepreneurship and business skills to inmates re-entering society.

Fairchild was named one of the 10 Best Business School Professors in the World by CNNMoney/Fortune in 2012 and one of the 50 Best Business School Professors by Poets & Quants. He was the lead investigator in a study of business models and public policy issues in the field of community development finance, an initiative supported by a $850,000 grant from the John D. and Catherine T. MacArthur Foundation.

B.S., Virginia Commonwealth University; MBA, University of Virginia Darden School of Business; M.Phil., Ph.D., Columbia University

Professor Fairchild teaches in the Executive Education program The Women’s Leadership Program.

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