

Insights from
Written by
Another global financial crisis will come eventually, although when and why the next great downturn will begin remains an unknown. So far, regulatory efforts have not eliminated the sources of financial instability.
Professor and Dean Emeritus Bob Bruner does not claim to prognosticate, but he does note that by considering a series of precipitating factors, the careful student may be able to locate clues that can help anticipate, if not predict, a major financial event.
Bruner is a longtime scholar of panics and crises and co-authored a book on the Panic of 1907 with Batten Institute for Entrepreneurship and Innovation Executive Director Sean Carr.
While the current environment — 10 years removed from the crisis of 2008 — may not indicate an imminent or near-term crisis, Bruner cites a number of notable parallels between the present climate and previous pre-crisis eras. He notes, for instance, chatter about a supposed bubble in the stock market, anxious investor sentiment, rising leverage and other clear commonalities with earlier financial crises.
But he also cautions that the commonalities should be weighed against the fundamental truth that crises tend to be largely idiosyncratic events. He cautions people about embracing the “emphatic assertions” by pundits and forecasters — treat them with great skepticism.
“We are not very effective at forecasting, other than to say crises will occur,” he warns.
Despite an inability to predict with certainty, Bruner offers a series of pointers for crisis scouts, and encourages people to both take steps to mitigate the impact of future crises on households, companies and communities, and to adopt a learning mindset, taking in multiple information sources and remaining open to new ideas and concepts while carefully considering the landscape.
Bruner offers eight commonalities among previous financial crises:
“Perhaps it’s these commonalities that stimulate the current chatter that you’re hearing about,” Bruner notes, referring to quotes and headlines questioning, for example: whether asset prices are too high, comparatively high levels of price-earnings ratios, consumer confidence and home prices.
By Bruner’s estimate, the current period shows some of the common features of the start of a crisis: buoyant economy, expansive leverage, financial innovation and rising confidence. However, he again cautions that the commonalities do not indicate an imminent threat.
“We are terrible at crisis forecasting,” Bruner says. “Ultimately, we really won’t know a crisis until it hits us.”
Robert F. Bruner and Sean Carr authored The Panic of 1907: Lessons Learned From the Market’s Perfect Storm (Wiley).
Bruner is an expert on mergers and acquisitions. He’s written two books on the subject, Deals From Hell: M&A Lessons That Rise Above the Ashes and Applied Mergers and Acquisitions, which have helped countless students and business people deal with the complexity of mergers and acquisitions. His business expertise is wide-ranging; he’s well-versed in corporate finance, financial crises and bank panics, corporate valuation, enterprise leadership and management education. He is co-author of Case Studies in Finance: Managing for Corporate Value Creation, currently in its eighth edition.
Bruner comments on life, business and current events in his blog. He also tweets on his Twitter account.
B.A., Yale University; MBA, DBA, Harvard University