UVA Darden Professors Tell the New Story of Business in San Francisco

Freeman is best known for his work on stakeholder theory and business ethics, in which he suggests that businesses build their strategy around their relationships with key stakeholders. His expertise also extends to areas such as leadership, corporate responsibility and business strategy. Since writing the award-winning book Strategic Management: A Stakeholder Approach in 1984, countless scholars, business leaders and students worldwide have cited Freeman’s work.

Freeman also wrote Managing for Stakeholders: Survival, Reputation and Success and Stakeholder Theory: The State of the Art.

B.A., Duke University; Ph.D., Washington University

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Parmar is an authority on how to make good decisions — one of the toughest challenges in leading a business. He focuses on how managers make decisions and collaborate in uncertain and changing environments to create value for stakeholders. Parmar’s work helps executives better handle ambiguity in their decision-making. His recent research examines the impact of authority on moral decision-making in organizations.

In 2012 Parmar wrote the article “Moving Design from Metaphor to Management Practice” in the Journal of Organizational Design.

B.A., MBA, Ph.D., University of Virginia

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