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Research by Darden Professor Samuel E. Bodily suggests several new ways to encourage entrepreneurs teetering on the edge of launching a high potential startup but fearful of the financial risks involved.

The more in control of yourself you are, the more likely you are to have constructive conversations. Darden Professor Lili Powell offers three techniques for mindful engagement to keep you self-possessed, whether in routine conversations or high-stakes interactions.

Myth: Bigger is always better. In fact, bigger is frequently more bureaucratic and complex.

Scholars from three continents convened in Washington, D.C., for the annual Entrepreneurship and Innovation Research Conference, hosted by the University of Virginia Darden School of Business and the University of Cambridge Judge Business School.

Studies have shown that when people feel ambivalent and don’t know why, they’re prone to poor decisions. In a rush to end the discomfort of ambivalence, they fall back on biased assumptions, misinterpret facts or get sidetracked by irrelevant issues.

Darden Professor Luca Cian’s research shows that when a static image implies movement, it’s more likely make an observer inclined to act.

In this Three Things video, Darden Professor Paul Simko explains how useful a look at annual reports can be.

Customer lifetime value, or CLV, refers to the single lump-sum value a firm can presently apply to future cash flows derived from a customer relationship and is a critical metric in an age of ubiquitous subscription services.

Darden Professor Kim Whitler breaks down the brand positioning of presidential campaigns and explains why some are more successful from a marketing standpoint.