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Vertical position matters in marketing communications. Recent research shows a new finding about verticality: Deciding whether to place promotional content higher or lower is especially important when the appeal of a product — from sports cars, food items and health care products to any number of tangible or intangible

Darden Dean Scott C. Beardsley interviews alumnus Naren Gursahaney (MBA ’89), president and CEO of ADT Security Services.

The Darden editorial team recently sat down with alumnus Scott Price (MBA ’90), executive vice president and chief administration officer of Walmart International and president and CEO of Walmart Asia, for a discussion on how to best prepare for a global career path.

Darden Professor Melissa C. Thomas-Hunt discusses how status and timeliness of response affect how a person’s message is received by his or her colleagues.

How can businesses tackle a seemingly intractable problem such as stereotyping? Leaders have to structure processes correctly to weed out bias.

How do you motivate your sales team? What strategies are best for helping your top, middle and bottom performers scramble to a higher plateau?

Darden Professor Justin Hopkins and Dain Donelson examine the effects of market-wide decline on the same day a company communicates negative news.

Senior executives are constantly confronted with the need to make decisions in situations characterized by ambiguity, uncertainty and strategic importance.