Insights From

Batten Institute

Good Disruption: AI + Entertainment

The proliferation of AI has given rise to fear of job replacement across many industries, including entertainment. The WGA and SAG-AFTRA went on strike, including in their demands protection from the use of AI by studios. Is this a real or perceived threat, and what is the potential impact on the consumer experience?

Words vs. Actions: Why Innovation Must Be Central to COP28 Discussions

After a brief reprieve during the COVID-19 pandemic, emissions continue to rise, and with each passing year, the work to slow climate change becomes harder. Time is running out, and we need innovation across all industry sectors — and in products, services and policy that paves the way for rapid adoption and deployment of decarbonized technologies.

5 STAGES OF AI MATURITY IN MARKETING: A BLUEPRINT FOR THE MARKETING REVOLUTION

Leverage the potential of artificial intelligence, the value of first-party data and the power of stickers: Darden Professor Raj Venkatesan discusses the importance of personalization and data-driven marketing — and offers his blueprint to navigating the marketing revolution.

The Era of Smart Technology: Public Schools Must Transform What and How They Teach

We are in a new era — the Era of Smart Technology — that is going to transform how we live, how we work and how we educate people. Our current education system was built upon principles necessary for the industrial age, and that age is over. This is an existential societal issue, and this new era will require a different type of public education.

Good Disruption: The Virtual Workplace

Remote work comes with emotional, societal and environmental benefits. Employees aren't tied to city centers with high costs of living, and reduced travel will lower greenhouse gas emissions. There are also benefits to firms, with research suggesting that remote workers are more productive. Yet challenges exist. How do we navigate this new normal?

5 Ways Digital Technology Is Redefining Competitive Dynamics

Digital technologies have evolved from efficient, convenient tools to be the driving force behind a paradigm shift in competition. Strategy expert Mike Lenox discusses five changes in the landscape business leaders are wise to keep in mind.

Is Generative AI a Disruptive Paradigm-Shifter? The Questions to Ask

Much capital has been lost by chasing false paradigm changes and earnings missed by dismissing real paradigm changes. How can we best identify when the hype is turning to mania or when it underestimates the long-term impact of new technology? We start by asking the right questions.

Good Disruption: The Metaverse

What exactly is the metaverse? What are the challenges in building an interactive virtual world? Which technologies will get us there? How will players — particularly younger ones — be protected while engaging with others?

5 Difficult but Feasible Steps to Reverse the Climate Crisis

The effects of climate change are everywhere, yet a coordinated and cohesive response to the biggest threat to life on Earth is nowhere to be seen. While the scale of the crisis leads many to paralysis, experts at this year’s Jefferson Innovation Summit worked to find solutions both dramatic and pragmatic, naming five key opportunities.

Good Disruption: Personalized Health

For many patients battling disease, working with their doctors to find the most effective treatment can be a painful exercise of trial and error. What if you could more precisely choose medications and customize treatment based on people’s genes, environment, and lifestyle?