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Experts
Zhihao Zhang
Assistant Professor of Business Administration
Drawing from research and experience from both consumer behavior and cognitive neuroscience, Zhang pursues a diverse and interdisciplinary research agenda revolving around consumer decision-making. In particular, he focuses on understanding the cognitive, computational and neuroscientific mechanisms by which memory and knowledge — of brands, products, services or social interactions — shape decisions. He has a keen interest in using neuroscience to inform real-world problems at the intersection of marketing and law.
Zhang’s work has appeared in leading academic journals, including Proceedings of the National Academy of Sciences, Nature Communications, Current Biology and Science Advances. His past research has been covered by major media outlets such as BBC News, the Los Angeles Times, The Hill, The Times of India and China National Radio.
Before joining Darden, Zhang was a postdoctoral scholar at the Haas School of Business at the University of California, Berkeley.
B.S., Tsinghua University; M.Phil., Ph.D., Yale University
Sasa Zorc
Assistant Professor of Business Administration
A member of the Quantitative Analysis faculty, Zorc studies incentives in multi-agent systems, such as health care and decentralized matching markets, using search and contract theories, mechanism design and data-driven simulations.
He received his Ph.D. in decision sciences from INSEAD in Singapore, where he taught courses on probability, statistics, decision theory, econometrics, health care economics and microeconomics.
B.Sc., M.Sc., University of Zagreb; MBA, Cotrugli Business School Zagreb; M.Sc., Ph.D., INSEAD