Business, ethics & society

How do people respond to social identity threats — circumstances under which people think they may be devalued simply because of their social identity (ethnicity, gender, religion or sexual orientation) or membership in a particular group?

Darden Dean Scott C. Beardsley interviews Peter Brabeck, chair of Nestlé.

Here’s something that won’t surprise you. The public doesn’t trust Big Business. Or Medium Business. Or even Little Business for that matter — at least not as institutions.

Embrace uncertainty — it’s the only surety in life, we’re often told. New research suggests these words may be easier said than done, particularly when it comes to financial uncertainty.

To many, the term “Champion Brand” may evoke thoughts of company name recognition, top-rated products, memorable packaging and clever marketing strategies or carefully crafted PR campaigns. When we think of brands, we may think about the consistency in a company’s messaging.