Data & analytics

Studies show that gender bias in the venture capital (VC) industry hurts both female founders and has negative financial consequences for VC firms. Darden Professors Morela Hernandez and Roshni Raveendhran show how algorithm-aided, data-driven approaches can help investors mitigate bias and make better and more equitable funding decisions.

The psychology of the set list: How can we increase enjoyment of an experience in the moment and in our memories? And how can this be used in business? After all, memory drives good reviews, return business and lasting satisfaction. Luckily, there’s a mathematical model for it.

Technology is reshaping the way we live, work, play and interact. Darden Professor Roshni Raveendhran, whose research sits at the intersection of psychology and technology, shares her insights about the opportunities novel technologies, such as artificial intelligence, create for humanity and the risks they pose.

Darden Professor Raj Venkatesan surveys the streaming video landscape and discusses what the future may hold for companies and consumers.

The “exploding offer,” a job offer with a near-term expiration date, is a technique some hiring managers use to increase the likelihood of acceptance. But does it do what it’s designed to, and under what conditions? New research answers these questions based on game theory and mathematical modeling.

Data science is used to predict everything from crimes to Yelp reviews. Darden Professor Michael Porter is leading the practice of predictive modeling, finding patterns in human behavior in hopes of benefiting society.

Sixty years ago, famous American economist Leonid Hurwicz did groundbreaking research about the economic mechanisms theory. Today, Darden expert is interested in designing mechanisms to solve big challenges like energy usage and traffic flows.

Darden Professor Rajkumar Venkatesan proposes four steps for marketers to develop an AI “canvas,” through which they can deploy machine learning technologies to compete for customer attention.

How successful firms use data: Car insurance comparison site Compare.com drove completion rates thanks to its analysis of customer behavior and web traffic. It serves as a case in point on the five key traits of organizations with exceptional cultures of experimentation.

Darden Professors Raj Venkatesan and Kim Whitler have found, in their research, seven key lessons that apply to all companies, whether they are “native” in data analytics or have transitioned into it.