Leadership & management

Storytelling is a crucial skill for leaders to master in communicating with both internal and external stakeholders. In a companion piece, Darden expert Brian Moriarty discussed how to craft an engaging story. Here he provides tips on how to tell an engaging story.

Hype vs. discipline. Charisma vs. responsibility. The buzz around Adam Neumann’s WeWork went from enthusiasm for a unicorn with billions in venture capital to backlash for a company with a plummeted valuation and scrapped IPO. Yet with new leadership and governance structures, long-term profit may be in sight. What might we learn from WeWork?

Storytelling is a crucial skill that leaders use for many purposes: improving interpersonal relationships, strategy communication, culture building, engaging external stakeholders, raising capital and communicating with the media, for example. So how does one create an engaging story? Here are tips from a Darden expert.

Social mobility in the U.S. is increasingly rare. How does that play out in the workplace? Contrary to the arguments past studies posed about workers coming from lower social class positions, the upwardly mobile are just as likely as their high-class counterparts to speak up and share ideas at work. So what could be the barriers to advancement?

Sexism and rudeness: not mutually exclusive. New research shows that rudeness can hide sexism, as observers may dismiss perpetrators as “equal-opportunity jerks.” Darden professors explain how the phenomenon not only turns bad behavior into plausible deniability, it can also serve as a barrier to addressing sexism in the workplace.

One of the key challenges facing fledgling ventures is recruiting talent. Darden Professor Ting Xu shares findings from his recent study on how investors’ reputations can attract in-demand employees to their portfolio companies.

Leading in the face of crisis and uncertainty is a different practice from daily management and decision-making. But good managers can learn to anticipate and manage through such high-stress experiences and embed lessons learned in the enterprise. A Darden expert shares best practices — do’s as well as don’ts — for successful crisis management.

Issues of governance: It’s easy to focus on issues as they arise, rather than long-term vision and getting ahead of problems. A case that shows the importance of focusing on mission, strategy and communication with stakeholders: USA Track & Field, a nonprofit that oversees sports, training and events for professionals, coaches and students.

First impressions matter to relationships and to productivity. Companies want their people to mingle and have the sort of “creative collisions” that lead to innovation. But how do the things we talk about when meeting new colleagues relate to staying in touch after that first meeting? The conversational topic — and language it inspires — matter.

Darden experts say thoughts on the new normal and the future of work.