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Athlete Brands: UVA Baseball Star Learns to Pitch a Perfect Game on Social Media

In athletics, the smallest edge in reputation can mean a coveted NIL deal or a shot to play professionally. When college pitcher Brian Gursky set a goal to play in the major league, marketing expert Kim Whitler offered guidance on how to build his brand strategically, considering what his social media projected to scouts, coaches and sponsors.

Deliberate Creativity for Innovation, Part 1: Process

Innovation is essential for a business to thrive, and behind all innovation is creativity. While there are many definitions of creativity, the one that is most agreed upon is that it produces something that is both novel and meaningful. Creativity is not something that people have or don’t; rather, it is a skill that anyone can perfect and grow.

Good Disruption: Online Learning

Massive Open Online Courses (MOOCs) provide an online education platform reaching a global audience of millions of learners. Concerns around the rising costs of higher education are increasing the pressure on schools to consider digital offerings. Disruption is underway, but what are the opportunities and risks it poses?

Preparing for a Virtual Future: Teaching in the Metaverse

Professor Marc Santugini, the Blue Ridge Distinguished Teaching Fellow at UVA’s Department of Economics, shares his insights on teaching in the metaverse, in conversation with Darden Professor Anton Korinek.

Good Disruption: Cryptocurrency

The sheer number of crypto options available today suggests significant market disruption is underway. Yet where there is hype, there is also volatility. Is it merely the newness of crypto that is causing this volatility, or does the concern go deeper? What are the benefits and concerns of shifting the economy toward digital currencies?

The Crisis in Child Care: A Tri-Sector Solution?

We are in the midst of a crisis in child care. That’s not just for the parents or children directly and presently affected; if we don’t invest in quality care now, society will literally pay for it later. The matter touches issues of health, income, crime, IQ, costs to families and the public, and an individual’s ability to maintain employment.

Good Disruption: Electric Vehicles

Electric vehicles are on track to become the dominant technology over the next 10–20 years. But do we truly understand all the implications of this shift? Are we ready for it?

Inferences About Others’ Intentions: Dangers and Strategies to Combat Them

Professor Jim Detert discusses the dangers of inferring individuals’ intentions and strategies leaders can use in efforts to ensure balance and objectivity in an organization.

Innocent Until Proven Angry: Misperceptions of Righteous Indignation

The lady doth protest too much? Research shows that people are indeed likely to interpret anger as guilt in the face of an accusation — though it’s more likely an indication of innocence. Darden Professor Gabrielle Adams investigates various responses to accusations and how we interpret their veracity: angry denial, calm denial or silence.

Storytelling in Business: How to Tell Engaging Stories

Storytelling is a crucial skill for leaders to master in communicating with both internal and external stakeholders. In a companion piece, Darden expert Brian Moriarty discussed how to craft an engaging story. Here he provides tips on how to tell an engaging story.