When you ask someone to do something, you could get a variety of responses. These responses, what many business managers call “buy-in,” range in analog, not binary, fashion from outright revolt to passionate acceptance — it’s a sliding scale.
Because conflict happens in all teams (even the most effective ones), the presence of conflict has little bearing on whether one team is more successful than another. The factor most important to team success is how teams handle conflict when it does arise.
Just as improvement in manufacturing processes began with articulation of those processes, advertising budget processes will only improve if managers become more willing to document them.
Recent legislative changes, particularly the 2012 Jumpstart Our Business Startups (JOBS) Act, aim to lower the direct cost of IPOs by giving firms the choice to reduce disclosure during the IPO process and their first five years as publicly traded companies.
But does this new legislation actually achieve its goals?
To many, the term “Champion Brand” may evoke thoughts of company name recognition, top-rated products, memorable packaging and clever marketing strategies or carefully crafted PR campaigns. When we think of brands, we may think about the consistency in a company’s messaging.
