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Strategic Communication to Inform or Persuade

Strategic communication involves four simple elements. So why do we often hear the refrain, “the problem around here is communication?"

The 2015 Economic Forecast: A Solid 2015, Possibly Shaky 2016

Darden Professor Alan Beckenstein predicts what 2015 will bring in his annual economic forecast. These predictions were captured at the 2015 Economic Forecast gatherings held in January.

BizBasics: ‘Wisdom of Crowds’

Darden Professor Yael Grushka-Cockayne discusses the wisdom of crowds and explains how a collection of opinions can forecast the future.

Get Off My Turf: Assigning Sales Territories

A territory is a salesperson’s battleground; it’s the turf that he or she defends. As one of the first decisions that many sales executives make, territory assignment can be quite a complex process, serving several goals — and stakeholders — at once.

BizBasics: ‘Credit Card Sense’

In this video, Darden Professor Greg Fairchild discusses the credit card, what it can do for the consumer, and what it sometimes does to the consumer.