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If you are a business practitioner — or own a smartphone — you likely understand the battle marketers, content creators and digital platforms wage over your attention. You are also perhaps conscious of the toll this competition takes on your attention span and mental well-being. How can we change this toxic “attention economy” for the better?

Trends and predictions for the AI world. The importance of careful communication. Groundbreaking research using neuroscience to predict human choices. Employee disengagement and what to do about it. The importance of generalists in a tech-driven working world. Darden Ideas to Action insights draw from faculty expertise, books, research and cases.

The proliferation of AI has given rise to fear of job replacement across many industries, including entertainment. The WGA and SAG-AFTRA went on strike, including in their demands protection from the use of AI by studios. Is this a real or perceived threat, and what is the potential impact on the consumer experience?

Advertisements used to be an inevitable companion to entertainment. The industry thrives; the average American consumes about six hours of media a day. But as methods of media consumption change, the audience is not necessarily captive. So how do advertisers find creative ways to get their messages across and people still willing to receive them?

After a brief reprieve during the COVID-19 pandemic, emissions continue to rise, and with each passing year, the work to slow climate change becomes harder. Time is running out, and we need innovation across all industry sectors — and in products, services and policy that paves the way for rapid adoption and deployment of decarbonized technologies.

Leverage the potential of artificial intelligence, the value of first-party data and the power of stickers: Darden Professor Raj Venkatesan discusses the importance of personalization and data-driven marketing — and offers his blueprint to navigating the marketing revolution.

We are in a new era — the Era of Smart Technology — that is going to transform how we live, how we work and how we educate people. Our current education system was built upon principles necessary for the industrial age, and that age is over. This is an existential societal issue, and this new era will require a different type of public education.

Many challenges in the world could best be addressed if anticipated. Lucky for us these days, Prediction = Machine Learning + Data. Lucky because we’re in a gold rush of data, and our machines can learn with it. Ultimately, across the operations that define a functional society, predictions drive how organizations treat and serve an individual.

Remote work comes with emotional, societal and environmental benefits. Employees aren't tied to city centers with high costs of living, and reduced travel will lower greenhouse gas emissions. There are also benefits to firms, with research suggesting that remote workers are more productive. Yet challenges exist. How do we navigate this new normal?

Black police officers can be a model for how employees can do anti-racism work in the workplace, even in institutions historically entrenched in systemic racism. Any employee can learn to challenge racialized behavior, recruit and promote for representation, and go above and beyond outside of an organization.