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Strategy is important, but it’s execution that makes or breaks a company’s goals. It’s also one of the greatest challenges faced by CEOs and top management teams. Based on information collected across industries, the 4A framework can help businesses establish a playbook for practical, successful execution.

In an age in which the public is actively invested in the values of a company and reputations can change abruptly, corporate responsibility is both a moral and business imperative. Here, Darden experts offer insights on corporate social responsibility and the evolving relationship of business and society.

Research shows that consumers don’t just make decisions based on personal beliefs, attitudes and preferences — at least not those in close relationships when choosing shared experiences. How can this information benefit relationships and marketing strategy?

To compete in today’s complex business environment, executives must excel at making decisions with an enterprise perspective. Darden Professor Elliott N. Weiss’ 9 Cs Enterprise-Perspective Model offers a useful decision-making framework.

Digital technologies are redefining business landscape, disrupting markets and industries. Darden Professor Michael Lenox offers insights how incumbent firms can start capturing the opportunities offered by digitization.

Uncover key insights from Darden experts examining the rapidly shifting geopolitical landscape and how new policies and actions can and will impact the global economy.

Though French President Emmanuel Macron entered office with huge popularity, his attempts at long-term economic growth through labor reform were met with plummeting approval ratings and even yellow-vest protests. What will the country do to balance social protections vs. taxes?

Darden Professor Jim Detert studies courage in the workplace — the kind of courage it takes to disagree with your boss, put forth a new plan, confront a negligent co-worker or hold a difficult client to account.

Laseter’s purview includes operations strategy, innovation, emerging technology and internet retailing. In addition to teaching at Darden, he serves as a managing director at PwC’s global strategy consulting firm, Strategy&, and contributing editor for management magazine strategy+business.