Ideas to Action
Machine learning promises to increase the pace and volume of content released by artists and makes music and composition more accessible to budding new artists. On one hand it helps to feed the seemingly insatiable desire for new content on streaming platforms but on the other, it threatens originality.
In the streaming service entertainment wars, how does competition for original content affect a brand? As they reconsider revenue sources, how can industry leaders and advertisers reckon with instability and build the right niche?
Recently, the Federal Deposit Insurance Corporation — best known by its initials, FDIC — took over two banks a country apart after customers ran to get their money out in fear of their imminent closure. What happened, why and what’s next, both short-term and long-term?
Twitter co-founder Jack Dorsey’s first tweet — "just setting up my twttr" — sold for more than $2.9 million. Bored Ape Yacht Club digital art pieces fetch just over $100,000. NBA Top Shot sells digital NBA moments for millions of dollars. Non-fungible tokens, or NFTs, are making this possible. But is it more hype than reality?
You’ve stepped into a leadership position, and leading diversity, equity, inclusion and belonging (DEIB) efforts is a priority. Where do you begin? How do you set yourself up for success? How do you effect positive change and tackle DEIB challenges?
The streaming industry is changing. Netflix is adding ads … in ways you might not expect. Amazon Prime knows what TV shows you watch on Amazon Prime. They also know the brand of your toilet paper. Advertising + Consumers = Changing.
There are often different opinions between judges and juries in trademark cases about how similar the brands in question actually are, leading to large inconsistencies in the application of the law. Researchers propose a more scientific measure through the use of brain scans.
Drawing from research and experience from both consumer behavior and cognitive neuroscience, Zhang pursues a diverse and interdisciplinary research agenda revolving around consumer decision-making.
For more than 50 years, organizational scholars have been documenting why employees are disengaged, why they “quit on the job,” and why they actually do quit. Only 32 percent of employees reported feeling engaged with their work in 2022. One way to improve the trend? Call “quiet quitting” what it often is: “calibrated contributing.”
Media streaming services have irrevocably changed advertising, and ad-free and streaming services are forcing advertisers to throw old models out the window. What comes next?