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Darden Dean Scott C. Beardsley interviews Dr. Ulrich Bez, former CEO and current board member of Aston Martin and distinguished executive in residence at Darden.

In recent decades, marketing efforts have grown in sophistication, speed and expense. Now the field’s metrics need to catch up, so that marketers can effectively assess what a campaign did — or failed to do.

There is no question the current sustainability crisis — from climate change to resource depletion — requires that the world transition to a low-carbon, environmentally friendly economy. The question is how to do this quickly.

If trust is vital to leadership, how do leaders — particularly new leaders — build it? Darden Professor Morela Hernandez advises demonstrating relational leadership first. That means showing you respect your team, will seek their input on important matters and will treat them fairly.

Pokémon Go was a smash hit this summer. But did it also provide a glimpse into the future of consumer marketing?

In the Smart Machine Age, human beings will be needed to do those tasks that technology won’t be able to do well. What type of leader is needed in that kind of environment? It won’t be a command-and-control, hierarchical leader.

Darden Professor Luann Lynch peeked under Volkswagen’s hood to determine just how Germany’s premier car maker managed to destroy its once sterling reputation.

In new research, Darden Professor Manel Baucells argues that retailers can grow profits by cutting prices sooner and more deeply than conventional modeling suggests.

Can social impact bonds — a new and unique public-private partnership that raises private capital to invest in programs designed to improve social issues?

Darden Dean Scott C. Beardsley recently sat down with Dominic Barton, global managing partner of consulting powerhouse McKinsey & Co. Barton leads the firm’s focus on the future of capitalism and the role of business leadership in creating social and economic value.