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Simko is an authority on capital markets, financial accounting, corporate financial reporting and disclosure, and enterprise risk management.

Customer lifetime value, or CLV, refers to the single lump-sum value a firm can presently apply to future cash flows derived from a customer relationship and is a critical metric in an age of ubiquitous subscription services.

Darden Professor Kim Whitler breaks down the brand positioning of presidential campaigns and explains why some are more successful from a marketing standpoint.

Darden Dean Scott C. Beardsley interviews alumna Carolyn Miles (MBA ’88), president and CEO of Save the Children. They discuss the protracted crisis in Syria, the successful partnership that facilitated the training of 34,000 community health workers in Ethiopia and why inspiring people is key to effective leadership.

From “Tippecanoe and Tyler, Too” in 1840 to “Change We Can Believe In” in 2008, the use of branding in presidential campaigns is almost as old as the United States itself. In fact, from a marketing perspective, presidential candidates are not so different from consumer products.

To transform into an organization that effectively bridges strategy and data analysis so that big data starts influencing execution, Professor Raj Venkatesan recommends businesses follow “five enablers of the data driven process.”

The late Professor Rubin (1951–2016) was a Darden faculty member for more than two decades. Area coordinator of the Management Communication area at Darden, Rubin was an expert in corporate communication, media and business relations, and organizational communications theory — the art of successfully communicating within organizations.

Moriarty is an authority on public trust in business, communicating with stakeholders and business ethics. He teaches in the Management Communication area at Darden, where he previously served as an adjunct lecturer and director of the Institute for Business in Society.

There are many ways to think about the recent explosion of digital technologies and data. Not surprisingly, the ubiquity of personal information that can be easily and cheaply collected from online and offline transactions, social media and sensors embedded in a growing array of physical objects such as TVs and smartphones, can trigger suspicion, a

Leaders communicate their expectations and priorities not only through words, but through their presence and actions. In short, a leader’s credibility and reputation can depend a great deal on how — and how much — he or she embodies the message.