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As Professor Ron Wilcox explains, our perception of a dollar changes within the context of a specific purchase. If you understand the Weber-Fechner Law of Pricing, more of your money might stay in your wallet.

A marketing model formulated by Darden Professor Raj Venkatesan to measure attitude helps companies predict customer behavior and value.

Yang is an expert on China — its labor markets, financial systems and phenomenal growth, which have made it an economic contender. His broader research expertise includes economic development and growth, comparative economic systems, as well as labor and demographic economics in the context of emerging markets.

As emerging markets continue to find their places in the global economy, a question remains: What mechanisms are most effective at stimulating economic growth in developing countries?

Named one of the Top 18 Entrepreneurship Professors by Fortune Small Business magazine, Sarasvathy is a leading scholar on the cognitive basis for high-performance entrepreneurship. Her work pioneered the logic of effectuation — a set of teachable and learnable principles used by expert entrepreneurs to build enduring ven

Professor Saras Sarasvathy challenges the assumption that entrepreneurs are always risk-takers. Instead, she argues that entrepreneurs search for what they can create.

Powell’s current academic interests are mindful communication and leadership presence. She also has expertise in leadership and management communication, corporate reputation and diversity.

Weiss is a top authority in many aspects of manufacturing, including inventory control, manufacturing planning and scheduling, manufacturing project management, materials management, service industry operations, total productive maintenance and lean systems.

Fairchild is an expert in business strategy, business ethics, leadership and entrepreneurship. He specializes in underserved, overlooked markets and has taught financial literacy to victims of domestic violence, and has launched a program to teach entrepreneurship and business skills to inmates re-entering society.

Wicks specializes in ethics. He is an expert in international business ethics, corporate social responsibility and ethics in public life.