Ideas to Action

Search

Alan R. Beckenstein

Beckenstein is an authority on the impact of public policy and global events on companies and industries. He has worked in the areas of competition policy — antitrust, regulation and deregulation — as it affects company decision-making, as well as similar issues in environmental policy, and global economic and financial shocks.

Too Many Expert Opinions in the Bunch? Trim Them Down

To improve the value gained from collectives of professional opinions, look to sizable crowds, use your best judgment about which experts to choose based on historical data and request diversity in the range of forecasts you will consider.

Andrea Larson

Larson explores topics at the interface of innovative entrepreneurship and sustainable business practices — she studies why and how going “green” and implementing sustainability corporate strategies make money and contribute to the common good.

S. Venkataraman

Venkataraman (Venkat) is an internationally renowned scholar and educator in the field of entrepreneurship. He is also an expert in business and corporate strategy, corporate venturing, new venture creation and financing, regional development and in managing growth.

Raul O. Chao

Chao engages in research and teaching geared toward improving how innovation and new product development processes operate. He serves as an adviser to multiple entrepreneurial ventures as well as companies such as 3M, Microsoft, Whirlpool and Lockheed Martin.

Marian Chapman Moore

Moore’s expertise is in brand strategy, competitive marketing strategy and emotional responses to advertising.

She was founding associate dean of Darden’s MBA for Executives format of its MBA program and serves as faculty member in Darden’s full-time MBA program and Darden Executive Education courses.

Rajkumar Venkatesan

Venkatesan is an expert in customer relationship management, marketing metrics and analytics, and mobile marketing.

Venkatesan’s research focuses on developing customer-centric marketing strategies that provide measurable financial results. In his research, he aims to balance quantitative rigor and strategic relevance.

Samuel E. Bodily

How do people weigh risks, then make decisions? Bodily is an expert on decision and risk analysis, publishing in journals ranging from Operations Research to Harvard Business Review.

Why Bad Things Happen to Good Products

What are the new best practices for selling innovative, hi-tech products? Researchers Tom Steenburgh, professor at the Darden School, and Michael Ahearne, professor at the University of Houston, share evidence-based best practices.

Pick the Perfect Time to Call: Why Time of Day Matters When Communicating About Earnings

Is there a change of conversational tone that occurs depending on the time of day an earnings-related call is made? And if so, why does it happen?