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Darden Professor Rajkumar Venkatesan proposes four steps for marketers to develop an AI “canvas,” through which they can deploy machine learning technologies to compete for customer attention.

Resources are limited, and business and government compete for them … or so goes conventional wisdom and widespread economic theory. Does it hold up in the real world? Professor Dan Murphy’s research, presented at the IMF’s annual research conference, investigates government spending and its effect on the private sector.

How does a legacy luxury brand navigate the twists and turns of changing economic circumstances? There are few one-size-fits-all solutions in leadership, and evolving business contexts may require strategic pivots. Darden Professor Jay Bourgeois discusses leadership and strategy lessons that have driven Aston Martin’s success in recent decades.

Darden Professor Ming-Jer Chen discusses the considerations that went into the partnership between LEGO and Warner Brothers in the making of The LEGO Movie.

What makes a product or person “cool”? Darden Professor Lalin Anik presents a theory of coolness and explains four traits that contribute to coolness.

Growing up rich or poor has a tremendous impact on your life — studies show it affects health, prospects, confidence — what about the quality of your leadership? Darden Professor Sean Martin discusses the ripple effect that means childhood affluence may prove a liability in the workplace.

Diverse companies produce higher financial returns, yet the pay gap persists. Research from Professor Morela Hernandez examines the fact that racially biased hiring managers offer lower salaries to black candidates who negotiate. So what can organizations do to mitigate the impact of racial biases?

Done right, "agile" is what every organization wants: a workhorse for applied innovation. Darden's Alex Cowan breaks down the process by which teams can determine which agile practices will best help them innovate.

One of the biggest challenges for humanity: Artificial Intelligence and limited resources may lead to an existential race between smart machines and humans. Some elites may re-engineer themselves thanks to technology, but others will likely become economically irrelevant. How can we ensure humans have a fair share of resources?

A method in the March Madness: Coach Tony Bennett has built the UVA men’s basketball program on “five pillars.” There may be something to this foundation: With a 29-3 record, the team earned a No. 1 seed for the 2018–19 season. Here, Darden professors elaborate on the pillars and why they work for high-functioning teams on and off the court.