Business, ethics & society

What if a product is marketed to you based on one part of your identity? What if you consider that identity marginalized or the marketing is based on a stereotype, whether good or bad? In new research, a Darden expert examines when identity-based appeals are effective — and the importance of really knowing your customer.

The U.N.’s report on climate change reflects a more dire situation than the world may have anticipated in the 2015 Paris Agreement. We need multistakeholder action — across industries — including government policies and the private sector’s commercialization of clean technologies. Here, Darden experts delve into practical action companies can take.

As we celebrate Women’s History Month throughout March, Allison Elias, assistant professor of business administration and author of the book The Rise of Corporate Feminism: Women in the American Office 1960–1990, asks whether all women benefit from efforts to advance gender equity in the workplace, as well as where we've been and where we're going.

People agree that racism is real and wrong, but what can they do about it? With actionable advice, a new book in the Giving Voice to Values series explores how we can move from examining the causes to actively being part of the solution. For example: realistic influence, practically addressing structures, and effectively promoting diversity.

The United Nations’ Intergovernmental Panel on Climate Change issued its assessment report on the increasing urgency of addressing climate change. Here Ed Freeman connects with Mike Lenox on the urgency around climate change and why stakeholder engagement is vital to solving one of the toughest political, engineering and technological problems.

Spotify is under scrutiny for content on Joe Rogan’s podcast and talent compensation. Darden experts explain how crises can be tempered with good governance — who’s on the board, how it thinks about risk, the business model, strategy, process and culture. Ultimately, “Governance is the way a firm organizes around and executes on its purpose.”

The U.S. faces many societal challenges. Here, two generations argue for a solution: the embrace of an entrepreneurial spirit. Business can be part of the solution, and there are specific actions we can take to encourage and accelerate the positive effects new businesses bring to society.

Public art contributes to community pride, civic engagement, reduced crime and boosted economic activity — and can be enjoyed without the barriers of cost and class. Here, academics and community activists offer a five-stage framework by which community leaders and policymakers can tap into the power of collaborative art and its impact on society.

Between 2020 and 2021, the number of billionaires in China rose by more than 60 percent. Compared to the U.S. — which still holds the highest number of billionaires — China’s list changes frequently. Why does it show so much turnover? The answer has to do with the country’s dualistic capitalist-socialist identity.

In The Stakeholder Podcast, Professor Ed Freeman interviews Bill Shelton, who leveraged his success for social good. They discuss race in business, sports in society and how the habits of elite athletes can translate into career performance. Shelton’s EOS helps female athletes translate their success into corporate careers and sponsorships.