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Professor Raj Venkatesan discusses his book, The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing, with the Batten Institute’s Sean Carr to examine where the industry is headed and how marketers can responsibly manage AI-powered marketing in the rapidly evolving media landscape.

How can underserved students in the Americas learn technical skills, work in teams and prepare for workforce demands? How can higher education institutions collaborate with governments, the private sector and NGOs to create training programs for students in STEM, public health, climate solutions, agriculture sciences and financial inclusion?

Change is a concept that organizations live through every day — especially in days since COVID-19 was declared a pandemic. Darden Professor Lynn Isabella discusses how people interpret change as it unfolds, the stages of adjustment as they make sense of change and how interpretations to change unfold in a predictable pattern.

Zero access to electricity perpetuates the poverty cycle. In Zambia, one public-private partnership is a blueprint to providing power to rural communities and changing millions of lives. While developed economies rework a century-old, centralized grid infrastructure, developing economies can design electric grids with clean technologies in mind.

To develop and manage a brand effectively, marketers start by defining it with a brand essence statement. In an excerpt from her book Positioning for Advantage, Professor Kim Whitler discusses the blueprint for building a brand from the bottom up, including the foundation, the support, the impact on a consumer and, ultimately, the brand essence.

Areas in Mesoamerica see health equity gaps in newborn, infant and maternal health. The Inter-American Development Bank partnered wit ha number of partners to create the Salud Mesoamerica Initiative an innovative way to improve access to quality health care for 1.8 million women and children living among the poorest 20 percent of the population.

A new leader can turn around a failing organization — or drive it further into the ground. Strategy, leadership and success are intertwined phenomena, and accounting controls can make all the difference. This Case in Point examines a new pastor in a low-income community, confident he could turn around a small church — and the following controversy.

The Cambodia Rural Sanitation Development Impact Bond combines private and public capital with on-the-ground implementation expertise and market-based solutions to improve health and accelerate the Royal Government of Cambodia’s goal of universal sanitation. A finalist for the P3 Impact Award, it’s a public-private partnership changing the world.

Does “waiting in line” need translation, or do all cultures view a wait as undesirable? It turns out there’s cultural nuance to queueing, according to Darden Professor Elliott N. Weiss and colleagues Graham Gillam, Kyle Simmons and Donald Stevenson.

A Matter of Strategy: The laptop industry is competitive, and the product is highly available and highly interchangeable. Faced with unfavorable market dynamics, how did Apple carve out its niche among laptop makers? What implications are there for other organizations and industries? The answers lie in a capacity to rewrite the playbook.