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TV ads? Pay-per-click? Organic search? Fine-grained data about consumer interactions with brands is helpful if marketers know how to identify the value of the channels used and see their contributions to customer acquisition and retention. Developing an attribution model is a gradual process; here are four key stages in the journey.

How can one gauge the quality of a negotiation? By examining four elements that contribute to its success: outcome, process, relationships, and (the surprise most important determination of success) sustainability. Here are crucial elements to be aware of in preparation, during the process and for the future.

The value of a culture of integrity: Using linguistic analysis of public communications, researchers studied which CEOs are likely to mislead investors and fail to follow through on promises. The CEO behavioral integrity index provides systematic evidence of the consequences of low integrity — here’s what it means for auditors and the bottom line.

When time is short, do we look for convenient experiences that fit in with our busy lives — or special experiences with the people in our lives? New research shows that limited time leads people to search out memorable, extraordinary experiences with others, whether they are new friends, work colleagues, romantic partners or other loved ones.

Strategic thinking, sound decision-making, critical thinking, persuasion, empathy. There are a host of qualities that effective leaders should model in the workplace if they want to influence others and deliver truly positive outcomes. But chief among these is one that might not be on your radar: the willingness and ability to act courageously.

With the help of a predictive machine-learning algorithm, Professor Yael Grushka-Cockayne offers new hope for beleaguered airport passengers changing planes. Implemented at Heathrow Airport, the system is a game changer for management, demonstrating how industries can use data to save millions in costly overstaffing and dissatisfied customers.

Waiting in line is no one’s favorite thing, but the circumstances in which they people themselves queued up play a huge role in how they experience the delay, according to Professor Elliott N. Weiss. To raise customer satisfaction, retailers can keep in mind three important E’s: Eliminate the wait, manage Expectations and Enhance the experience.

Professor Jared Harris worked with Theranos whistleblower Tyler Shultz to develop a series of cases that reveal how the advanced nature of the technology allowed the ruse to go on so long and the high cost Shultz paid for his part bringing down the house of cards.

It doesn’t matter how big your leadership toolkit is if you won’t be courageous enough to use those tools when it counts. Just like any other competency, you can learn, practice and strategically deploy the ability to act skillfully in high-stress moments. Here we dig into practical recommendations for getting to the other side of workplace fears.

Darden experts offer some examples of varied workplace functions on which data analytics can have massive impact. It serves, drives and can lead to wild (though methodically so) success in multiple and varied areas of an organization.